6 Things to Consider Before Hiring a B2B Marketing Agency
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Choosing an agency is like choosing an employee. It's your hope that you are going to have a very long working relationship. Therefore, it's very important to find the right fit. Here are the various things you need consider when searching for a B2B marketing agency.
Vertical
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Many agencies are focused on serving one or a few industries. In other words, they have a vertical focus. Don't go for a B2B agency that's too broad. In many cases, going for an agency that's only focused on your vertical can be a better fit. Find out how much experience the agency has with your vertical. Read more great facts on b2b marketing companies, click here.
Culture
Before hiring an agency, you need to determine your company culture and brand and ensure it's compatible or similar with the B2B agency you choose. If your brand and company culture is not properly defined, choose a B2B marketing agency that you want your company modeled after. It's likely that if you love the way they run their affairs, you'll love the way they run yours. For more useful reference regarding b2b seo agency, have a peek here.
What culture describes you? Traditional, experienced, creative, cutting edge, or straight laced? Or is it something else?
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Size
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How many workers does the agency employ? How many affiliates do they have? Have they ever dealt with your size of company? How many employees will be handling your project?
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Specialty
Marketing is a very complex job consisting of different practices. There are agencies that only work on a single aspect of marketing. Each agency is stronger in certain aspects than others. Find out what your business needs most. Although an SEO agency might produce great results in that single area, effective marketing requires an integrated approach that takes every channel into account.
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Experience
Before selecting an agency, you certainly need to consider their track record. Find out how long they've been around. Ask if they've handled a project similar to yours, with a firm like yours before. Ask about the results of that project. Find measurable results. Ask about who will handle your project. Are they new or experienced in the company?
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Ability to collaborate with others
In many cases, agencies have to partner in order to produce the best results. For example, if you have an agency working on your entire marketing strategy, you might also need one that focuses on SEO, social media or something else. Experienced agencies will often have affiliates that will help them carry out projects that are beyond their core competencies. Please view this site http://www.ehow.com/about_5341192_bb-marketing-ideas.html for further details.